Cookie policy

1. What this Policy Covers

This Cookie Policy sets out:

  • what a cookie is (paragraph 2);
  • an overview of the cookies we use and why (paragraph 3);
  • what you can do if you do not consent to the cookie use (paragraph 4);
  • further information about cookies in general (paragraph 5); and
  • a detailed table listing all of the cookies that we use on this Website (paragraph 6).

2. What is a cookie?

When you enter the Website it will make use of “cookies”. Cookies are small text files containing small amounts of information which are downloaded and may be stored on your device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). We may use similar techniques, such as pixels, web beacons and device fingerprints, and for the sake of consistency all of these techniques will be referred to in this Cookie Policy as ‘cookies’. This Cookie Policy provides you with information about the cookies we use and why.

Premium Sound Limited (“we” or “us”) uses cookies to give you a better online experience. In order to make full use of our Website, your computer, tablet or mobile device will need to accept cookies. It is important you know what cookies our Website uses and for what purposes. This will help to protect your privacy while at the same time providing you with the best online experience. If you do not wish to accept cookies in connection with your use of this Website, you have the following options:

  • you may choose not to accept cookies via the pop-up banner or turn off cookies at any time (see section 4 below for more details on how to do this), but please be aware that this may affect the functionality of the Website;
  • you can stop using this Website

You can change your cookie preferences at any time by changing your settings which is further explained in section 4 below. You will find a list of all cookies within each category (necessary, functional and performance) in section 6 of this policy. Please note that disabling the cookies settings on our Website shall not result in the deletion of any cookies that have already been set – however, you can delete these at any time by accessing the browser settings on your device (see section 4 below for more details on how to do this).

3. Cookies used on the Website

We use several different types of cookies. In particular, we use: necessary cookies which enable certain fundamental website features; functionality cookies which allow us to remember choices you make (e.g. your cookie preference); and performance cookies which monitor usage of our Website. Some of these are session cookies which are temporary and allow us to link your actions during a single visit to our site, and which are erased when you close your browser. Others are persistent cookies which remain on your device for the period of time specified in the cookie (see paragraph 6 for details of how long these cookies persist).

The following is a more detailed explanation of the types of cookies we use, categorised by the purpose of the cookies:

a. necessary cookies

Necessary cookies are essential and help you navigate the Website. These cookies are anonymous, and do not collect or store any personally identifying information about you. Without these cookies, we may not be able to provide the services you have asked for. For example, these cookies make sure that you only have to verify your age by responding to the age-gate once on your first visit, rather than every time you visit the Website. These cookies also help to support website security and basic functionality and are necessary for the proper operation of our Website, so if you block these cookies we can’t guarantee your use or the security of our Website during your visit.

b. functionality cookies

Functionality cookies are used to provide you the best user experience.  They also allow the Website to remember choices made (such as language or the region you are in) and provide enhanced, more personal features.

c. performance cookies

Performance cookies help us to understand the behaviour of our visitors and their usage of the Website in an aggregated manner. This allows us to continuously improve the Website to provide the best user experience. These cookies are also used to help us understand how effective our advertising is; for instance these cookies tell us which pages visitors go to most often, and if they get error messages from web pages. All information these cookies collect is aggregated, to assist us to improve how a website works. Some of these cookies are managed by third parties (such as Google and Facebook).  We have no control over the dissemination of third party cookies and you should check the relevant third party’s website for more information.

d. analytics cookies

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

In particular, we use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. Google Analytics, a third-party web analysis service provided by Google Inc, uses “performance cookies” and “targeting cookies” to analyse how you use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. However, this website uses Google Analytics with the expansion ‘anonymizeIp()’ which means that Google will truncate/anonymise the last octet of the IP address for Member States of the European Union. On our behalf, Google will use the information collected for the purpose of evaluating your use of our Website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser as described further below at paragraph 4. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google’s help pages and privacy policy.

4. Control your cookie settings

Once you have given us your agreement to the use of cookies, we shall store a cookie on your computer or device to remember this for the next time.  If you wish to withdraw your consent to the use of necessary or functional cookies you will have to block these cookies separately through your internet browser settings for each browser you use. You can also use your browser settings to remove any cookies that we have already set on your device. Please be aware that some of our services will not function if your browser does not accept necessary or functional cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your internet browser at a later date.

The following links may assist you in managing your cookies settings, or you can use the ‘Help’ option in your internet browser for more details:

5. Other Information

The following link contains further information about cookies: In addition, a guide to online privacy has been produced by the internet advertising industry which can be found online at:

6. Cookie Use

Below is a full list of the cookies used on our Website:

1. NECESSARY COOKIES (See section 3a of this Policy)
_atuvc 1 Year This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. AddThis
cookiePreference 6 Months Set cookie preference. A browser cookie is a small piece of data sent from a website and stored on your computer while you are browsing that website. When the you return to the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of your previous activity. Browser Cookie
2. FUNCTIONAL COOKIES (See section 3b of this Policy)
_fbp: 2 Months Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.  The main purpose of this cookie is: Targeting/Advertising Facebook
WordPress.tableDrag.showWeight 1 Year WordPress Functionality Drupal
has_js 1 Year Most commonly associated with Drupal content management system.  Drupal uses this cookie to indicate whether or not the visitors browser has JavaScript enabled. Drupal
3. PERFORMANCE COOKIES (See section 3c of this Policy)
_ga 2 Years This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. Google Analytics
_gid 1 Day This cookie name is asssociated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. Google Analytics
_hjid 1 Year This is for analytics and heat mapping. HotJar
_hjlncludeinSample 1 Year This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. HotJar